Next-Level Marketing

Challenge

Traditionally a direct mail only client, Lawn Doctor franchises wanted to see how they could gain greater reach of their target audience by improving the effectiveness of tying together direct mail and digital display.

Solution

Directly targeting digital display ads to the direct mail mailing list via IP targeting by appending UP addresses to the mail list to build a multichannel campaign

Results

40%+ more sales

Challenge

Improve response to seasonal prospecting campaigns.

Solution

After seeing success with other lawn care clients, BKM proposed testing a multi-channel, multi-touch campaign leveraging the precision of direct mail targeting and layering on digital display ads via IP targeting

Results

• Combining digital and direct improved sales by 87%
• Reaching prospects more than once in mail increased sales by over 50%

Challenge

Increase bank deposits and grow high net worth client base by new client acquisition.

Solution

Following a deep dive into data, prospects were modeled after the bank’s most profitable clients. Prospects were then targeted via a digital campaign build around a direct mail drop. Targeting of the direct mail list was also used to build social and programmatic display audiences to truly integrate off and online

Results

The Bank surpassed their deposit goal by more than 20% and exceeded their new client goal by over 55%.