With so many options available to access information today, it is important to know how to reach consumers efficiently. Knowing how to use the correct combination of channels and strategies can drive significant results in terms of sales and brand building. Augmenting Digital Marketing with Direct Mail, 6 Tips to Boost Response Rates highlights how adding new tactics to your digital strategy can help drive sales and increase ROI.
In this eBook, you’ll learn about the importance of a multichannel campaign, where direct mail can fit into your strategy, new direct mail marketing technology, and specific direct mail opportunities to increase the efficacy of your campaign.
And of course, you'll discover some of the latest trends and predictions for 2024---such as, did you know 66% of consumers will quit a brand if their experience isn't personalized? Personalization and modernization matter!
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