BKM Marketing Sustainability in Business

BKM Marketing enters our second year of having a NET ZERO Carbon Footprint!

Global warming is real. And you don’t need to be a scientist to know it’s already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20 warmest years on record all have occurred since 2001.

As we get bombarded by daily news stories about increasing carbon levels in the ozone layer, environmental threats to wildlife populations, and extreme weather events such as wildfires and tornadoes, while coming off the heels of a pandemic that still ravages the world, it’s understandable to be worried about the global environment in 2022.

It’s not all bad news though!

After 4 years of being away from the negotiating table at the United Nations Climate Change Conference, the United States was welcomed back to Glasgow.

And National Geographic outlined several environmental victories from 2021 that can offer us hope:

The Keystone XL pipeline was canceled and oil drilling leases in the Arctic National Wildlife Refuge were suspended.
Several U.S. states passed legislation in 2021 to reduce the amount of plastic entering the environment
The United States pledged funding to help unleash the potential of forests and sustainable land use.
The United States established the first-ever national conservation goal: conserving 30 percent of U.S. lands and waters by 2030.
Endangered animal populations are showing improvement as a result of protective measures.

It’s no secret that BKM Marketing generates millions of direct mail pieces for our clients every year--usually supported by electricity-dependent digital marketing. As our clients’ business grows, our mail and digital marketing programs, and carbon footprint, increase with it...

WHERE DO WE BEGIN...?

We posted an academic project on Riipen, and received inquiries from as far away as the University of Melbourne in Australia. We selected to partner locally with an MBA class at Suffolk University’s Sawyer School of Business called Building a Greener & More Innovative Business class. Under the optimistic guidance of Professor Bari Bendell, we met with the students and outlined our goals:

Calculate the carbon impact BKM Marketing creates on behalf of serving our clients
Identify specific certifications or benchmarks that would be helpful as we embark on ways of reducing / offsetting our carbon impact
Recommend steps we can take to mitigate environmental impact of direct mail and digital marketing
Document BKM Marketing’s carbon neutral solution as a blueprint for other agencies to follow

	CO2 Impact (Metric Tons)
	1Q	2Q	3Q	4Q	YTD	Prior	Program to Date
BKM Marketing Direct Impact
Office Utilities	5.0				5.0	19.5	24.5
Fleet & Shipping	15.3				15.3	3.8	19.0
Air Travel	2.0				2.0	4.0	6.0
Employee Commutes	2.8				2.8	7.6	10.3
Servers	0.3				0.3	8.0	8.3
Total	25.3				25.3	42.9	68.1

BKM Client Program Impact
Direct Marketing	1,989				1,989	2,937	4,927
Digital Marketing	1				1	96.2	97
Total	1,990				1,990	3,033	5,024

Total Metric Tons of CO2 Impact	2,015				2,015	3,077	5,029

Total Offsets Purchased
Office via terrapass	25 mT				25 mT	48 mT	73.3mT
Trees planted to offset client programs	11,946				11,946	17,671	29,617
Flight offsets via terrapass	0 mT				0 mT	4 mT	4 mT
BKM Net Carbon Impact*	Zero	Zero	Zero	Zero	Zero	Zero	Zero

*It’s only possible to calculate our carbon impact by making informed assumptions.

net zero now!

BKM Marketing enters our second year of having a NET ZERO Carbon Footprint!

Global warming is real. And you don’t need to be a scientist to know it’s already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20 warmest years on record all have occurred since 2001.

TO STOP CLIMATE CHANGE, WE MUST CHANGE.

We are a small business. And like everyone else, we’re part of the problem.

We have a responsibility to ourselves and future generations to offset the negative environmental impact we’re causing.

WHERE DO WE BEGIN...?

WHAT DID WE LEARN?

BKM Marketing + Our Client Programs add at least 2,000 metric tons of carbon

to the atmosphere every year - the equivalent of...

400

Car Annual Emissions

12,000

Trees in a Forest

122,639

BBQ Propane Cylinders

243,000,000

Cell Phones Charged

BKM'S CARBON FOOTPRINT

With the students’ help, we learned how to calculate our carbon footprint.

We consider factors relative to our own business and factors related to the services we provide to our clients.

CARBON NEUTRALITY

CO2 Impact (Metric Tons)

TODAY'S REALITY + THE NET ZERO NOW PROGRAM

There’s no possible way any business or household can operate without emitting greenhouse gases.

But here’s what we can do:

1. Find ways to reduce our carbon emissions over time

2. Use carbon offsets to mitigate the impact of our emissions today

BKM NET ZERO NOW PROGRAM.

1. We help clients develop effective marketing programs with lower climate impact.

2. We operate our firm at or below net-zero CO₂ emissions via climate-friendly behavior and carbon offsets.

3. We neutralize the carbon impact of client digital and print marketing programs we manage through forest replenishment and other offsets - at our own expense.

THANK YOU.

We are grateful to the following organizations whose work helped us with these sustainability calculations:

USEFUL LINKS

BANK MERGERS & ACQUISITIONS

net zero now!

BKM Marketing enters our second year of having a NET ZERO Carbon Footprint!

Global warming is real. And you don’t need to be a scientist to know it’s already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20 warmest years on record all have occurred since 2001.

TO STOP CLIMATE CHANGE, WE MUST CHANGE.

We are a small business. And like everyone else, we’re part of the problem.

We have a responsibility to ourselves and future generations to offset the negative environmental impact we’re causing.

WHERE DO WE BEGIN...?

WHAT DID WE LEARN?

BKM Marketing + Our Client Programs add at least 2,000 metric tons of carbon

to the atmosphere every year - the equivalent of...

400

Car Annual Emissions

12,000

Trees in a Forest

122,639

BBQ Propane Cylinders

243,000,000

Cell Phones Charged

BKM'S CARBON FOOTPRINT

With the students’ help, we learned how to calculate our carbon footprint.

We consider factors relative to our own business and factors related to the services we provide to our clients.

CARBON NEUTRALITY

CO2 Impact (Metric Tons)

TODAY'S REALITY + THE NET ZERO NOW PROGRAM

There’s no possible way any business or household can operate without emitting greenhouse gases.

But here’s what we can do:

1. Find ways to reduce our carbon emissions over time

2. Use carbon offsets to mitigate the impact of our emissions today

BKM NET ZERO NOW PROGRAM.

1. We help clients develop effective marketing programs with lower climate impact.

2. We operate our firm at or below net-zero CO2 emissions via climate-friendly behavior and carbon offsets.

3. We neutralize the carbon impact of client digital and print marketing programs we manage through forest replenishment and other offsets - at our own expense.

THANK YOU.

We are grateful to the following organizations whose work helped us with these sustainability calculations:

USEFUL LINKS

BANK MERGERS & ACQUISITIONS

2. We operate our firm at or below net-zero CO₂ emissions via climate-friendly behavior and carbon offsets.