Client had been running the same lawn care marketing campaign season over season and was looking to improve response and lawn care sales volume through their seasonal prospect campaign.

Highly personalized letter including a customized landscaping and lawn care offer based on specific services and approximate lawn size.

Based on prior success with clients experiencing the same lawn care marketing fatigue in a crowded space, BKM Marketing recommended testing a multitouch and multichannel marketing strategy to determine if additional touch points would improve response and overall sales.

Prospect Test Approach

• Test direct mailing records 1x vs. 2x
• Test incorporating digital targeting directly to mailed records

PNS/Cancelled Test Approach

• Mail lawn care flyers 4x with targeted digital ads vs. Mail lawn care flyers 4x without digital