FEATURED ARTICLE:
The Power of QR Codes: Bridging the Gap
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
Adding Sustainability to your Marketing Mix.
Global warming is real. And you don't need to be a scientist to know it's already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
It's time to tailor your omnichannel marketing strategy to fit the now
The Covid-19 pandemic has profoundly altered consumers’ needs. Specifically, customers who once settled for basic customer service now crave brands that make them feel valued, safe, and...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt
“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
Planning For Our Return
For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks
From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.
Pivoting. What bank marketers need to know. No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is also...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Strategic Marketing,
Marketing For Financial Services,
Community Banks
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
Returning To Our Virtual Roots For A While
During these uncertain times, I want to assure you that the BKM Marketing team continues to work hard for you, and we will continue to fulfill our daily commitments without interruption. We...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org
The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology. Rick Hall, our Managing Director of the...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Fintech,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Bank Merger, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, Target Marketing
USPS Is Changing the Way Brands Use Direct Mail - And it's Free!
We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Bank Merger,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
Target Marketing
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Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker
Find the perfect tech fit for your bank by asking vendors these 9 questions.
The rate of technology change facing Banks and Credit Unions today is unprecedented. At the same time, the challenges facing prioritization for selecting from these solutions is more...
Bank Marketing,
Direct Marketing,
Fintech,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
International Banker
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services, Bank Merger Marketing, International Banker
Adopt an employee-first methodology during a bank merger
Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services,
Bank Merger Marketing,
International Banker
