Navigating the Customer Journey: Using Direct Mail and Digital Marketing to Move Prospects Through the Funnel Guiding potential customers through the sales funnel effectively is crucial for...
In a recent Forbes article titled "18 Habits Agency Leaders Love to See Among Team Members and Why," Bruce McMeekin, CEO of BKM Marketing, was featured for his insights on using time...
How to Optimize Direct Mail Campaigns with Digital Retargeting Direct mail is a powerful marketing tool, but its effectiveness can be even greater when paired with digital strategies. One...
Monitoring your competitors' marketing activity is an excellent strategy to maintain a competitive edge. It may seem daunting, but it's actually quite simple. Here are seven valuable tips...
With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.
Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their...
Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...
Direct mail already powers marketing results that provide a high return on investment for savvy brands that use the medium wisely. And with the U.S. Postal Service’s recent launch of...
It’s nearly impossible today to focus any content around sustainability and not touch upon ESG - especially for companies like ours (BKM Marketing), with a client base that is deeply rooted...
While I first wrote about defining your target market to stretch your marketing budget in late 2020, its underlying message has never been proven more true. As marketers, we continue to...
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