FEATURED ARTICLE:
The Power of QR Codes: Bridging the Gap
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, MarTech Advisor
Six Steps to Help You Connect with your Audience
The path to increasing sales starts with effective customer and prospect engagement. Here are six steps you can take to help understand and enhance connections with your audience, as...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
MarTech Advisor
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
COVID Left Banks Scrambling for Digital Solutions. Now, They Need to Evaluate Those Investments.
In the banking industry, there is little question that COVID-19 forced digital adoption at an unparalleled rate. Long lead times for preplanned digital transformations were suddenly...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
Four Critical Areas to Understand Before Your Bank’s Merger
While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt
“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
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Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services
Define Your Target Market to Stretch Your Marketing Budget
Year-over-year many bank marketers are asked to do more, and to produce greater results than the prior year, but with the same budget.
Direct Mail Marketing,
Direct Marketing,
Marketing For Banks,
Marketing For Financial Services
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Direct Mail Marketing, Direct Marketing, Marketing For Banks, Marketing For Financial Services
Using Direct Mail to Break Through Digital Marketing Clutter
Now more than ever, we’ve seen a huge push toward digital servicing as many companies shift their models due to the current pandemic.
Direct Mail Marketing,
Direct Marketing,
Marketing For Banks,
Marketing For Financial Services
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Strategic Marketing, Marketing For Financial Services, Community Banks
From BAU to Crisis. Now's the time to overcommunicate, and not just digitally.
Pivoting. What bank marketers need to know. No, this is not a how-to guide for what to do as a bank marketer in the light of an unprecedented reality for our financial system. It is also...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Strategic Marketing,
Marketing For Financial Services,
Community Banks
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Evaluating fintech? Top 4 Questions to Ask by BKM on BAI.org
The promise of fintech can be exciting. It can improve both front and back offices. But bankers should use prudence when considering new technology. Rick Hall, our Managing Director of the...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Fintech,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Marketing For Banks, Bank Merger, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, Target Marketing
USPS Is Changing the Way Brands Use Direct Mail - And it's Free!
We are pleased to announce that BKM's very own Bruce McMeekin recently published some guest contributed content that we think our readers will want to hear more about. His post, USPS Is...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Bank Merger,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
Target Marketing
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Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker
Find the perfect tech fit for your bank by asking vendors these 9 questions.
The rate of technology change facing Banks and Credit Unions today is unprecedented. At the same time, the challenges facing prioritization for selecting from these solutions is more...
Bank Marketing,
Direct Marketing,
Fintech,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
International Banker
