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The Power of QR Codes: Bridging the Gap
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How to Lower Printing Costs: Part #2
How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items
Direct Mail Marketing,
Direct Marketing
Direct Mail: How to Lower Printing Costs – A 5-Part Series
Next to postage, printing is often the next most costly element of a direct mail campaign. Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable...
Direct Mail Marketing,
Direct Marketing
Direct Mail: The Multi Touch vs. Single Touch Direct Mail Debate
One of the most frequently asked questions I get from clients about direct mail options is “Should we mail to the same audience multiple times or just once?”. The answer I tell everyone is...
Direct Mail Marketing
Direct Mail: Picture Permit Indicia. Picture Perfect or Underdeveloped?
This is part of an ongoing series of posts relating to the direct mail industry Some of you may have heard that the Post Office is now offering a custom direct mail indicia option that can...
Direct Mail Marketing
Direct Mail: When a Self-Mailer is No Longer a Self-Mailer
Many of our clients love self-mailers and request them often. They are a cost-effective, versatile and user-friendly direct mail option. Whether you are designing a new self-mailer or...
Direct Mail Marketing
How SMBs can improve DM Response with integrated Website
Direct Mail Marketing,
Direct Marketing
