FEATURED ARTICLE:
How to Create a Seamless Multi-Channel Marketing Campaign
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Direct Mail Marketing, Direct Marketing, Digital Marketing Agency, Forbes, Multi-channel Marketing, Sustainability
BKM in FORBES | How To Measure + Offset Your Agency’s Carbon Footprint
BKM Marketing was recently featured in FORBES with our CEO Bruce McMeekin at the helm discussing the many reasons for assessing and reducing our agencies’ carbon footprint. It’s no secret...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency,
Forbes,
Multi-channel Marketing,
Sustainability
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
COVID Left Banks Scrambling for Digital Solutions. Now, They Need to Evaluate Those Investments.
In the banking industry, there is little question that COVID-19 forced digital adoption at an unparalleled rate. Long lead times for preplanned digital transformations were suddenly...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Sustainability
Understanding BKM’s Carbon Impact
2020 goes down in history as a pivotal year for most aspects of everyday life- the world seemed to grind to a halt as we faced uncertainty due to the COVID-19 pandemic. BKM’ers weren’t...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Sustainability
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
Four Critical Areas to Understand Before Your Bank’s Merger
While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services
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Direct Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
If You’re A Marketer and Not Using Video You Should Ask Yourself Why.
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
Adding Sustainability to your Marketing Mix.
Global warming is real. And you don't need to be a scientist to know it's already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
It's time to tailor your omnichannel marketing strategy to fit the now
The Covid-19 pandemic has profoundly altered consumers’ needs. Specifically, customers who once settled for basic customer service now crave brands that make them feel valued, safe, and...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt
“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
New eBook: Boosting Response Rates in 2021
As we move into a new year, many marketers are hopeful about bouncing back from the challenges of 2020. Now is the time to expand your marketing strategy with tips and tools to best...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
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Direct Mail Marketing, Bank Marketing, Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency
Planning For Our Return
For the last three months the BKM Marketing team has been working remotely, just as much of the country has. As Massachusetts prepares to enter phase two of reopening, we too are getting...
Direct Mail Marketing,
Bank Marketing,
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency
