Starting a blog can be difficult for a number of reasons. Many organizations have avoided doing so for so long, and have finally read something where they have been told how important it...

One of the most frequently asked questions I get from clients about direct mail options is “Should we mail to the same audience multiple times or just once?”. The answer I tell everyone is...

Over the past decade or so, the word "content" has become increasingly popular in the world of marketing. Marketers have always needed a bit of a creative edge - and that is becoming even...

This post is part of a series about Internet Marketing.

This is part of an ongoing series of posts relating to the direct mail industry Some of you may have heard that the Post Office is now offering a custom direct mail indicia option that can...

This is the first in an occasional series about the evolution of bank marketing.

It’s hard to believe that this week we saw the 20th birthday of the world wide web (thank you very much, Al Gore). In just twenty years, we’ve seen the internet go from a text page filled...

Many of our clients love self-mailers and request them often. They are a cost-effective, versatile and user-friendly direct mail option. Whether you are designing a new self-mailer or...

In 2013, most marketers have probably heard the term “inbound marketing,” but may not have a solid idea of what it means and how it can help their organizations grow. In a sentence,...