Why are 77% of marketers missing their revenue targets?
77% of marketers are not exceeding their revenue goals, according to a recent study by HubSpot. No question, the focus of today’s marketing organizations is all about social media, SEO,...
Bank Marketing,
Direct Marketing
Bank Merger Marketing: Why aren’t acquired customers always considered NEW customers?
Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...
Bank Marketing
How can you reduce customer attrition in your upcoming bank merger?
The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...
Bank Marketing
What are the critical steps to leading a successful bank merger?
Few business challenges require more forethought than merging two financial institutions. Between consolidating systems, reviewing brand implications, evaluating locations, assessing...
Bank Marketing
Bank marketing: Is content marketing missing from your marketing plan?
AmeriFirst increased sales 5% by marrying content marketing with their traditional relationship strategies.
Bank Marketing,
Direct Marketing
Bank Marketing: 7 Tips to Improve Small Business Lead Generation
If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...
Bank Marketing,
Direct Marketing
Everything you need to know about data
Data is a marketer’s most important asset, and today’s marketing data options are deeper and more complicated than ever before. Join Bruce and Sam on March 3rd at the Direct Marketing...
Direct Mail Marketing,
Direct Marketing
An MLK Day Tribute to Optimism
Martin Luther King, Jr. fought for the civil liberties of all Americans. His "I have a dream" speech ranks among the most prolific optimistic visions in American History. If you think...
Bank Merger Communications: Printing and Mailing
As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...
Direct Mail Marketing,
Bank Marketing
Bank Merger Communications: Creative Development
Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it's...
Bank Marketing,
Direct Marketing
