Part three of a three part observation series In my last post we examined a few ways that banks can elevate the role of data in their marketing programs to begin the process of gaining...

Understanding Strategy Makes for Better Marketing Execution and Sales Results, Part Two Part two of a three part observation series In my first post I started the discussion around the need...

Part one of a three part observation series Over the past twenty years, it has continually amazed me just how vigorously discussed and overthought the sales process (including the marketing...

Change in banking isn't coming...it's here! So we are almost one month into the New Year and by now, all of us have consumed a wide variety of 2016 outlooks from the best prognosticators...

BKM Marketing is pleased to announce the launch of our newly formed Banking and Financial Services practice. Richard A. Hall, a 20-year financial services industry veteran and 10-year...

It has been widely accepted that buying habits have changed drastically in recent years for both business to consumer and business to business buyers. But what is the new buyer reality? ...

Looking to have some polling fun with your fellow marketers at 9am on September 16th? Join Bruce and Laura in Cambridge at the New England Direct Marketing Association's, The 5 D's of...

We're lucky enough to have the annual HubSpot conference right in our backyard - so we're headed back for our 4th Inbound this week. If you'll be there too we'd love to meet up! Reach out...

Everyone can agree that in 2015, if you're a marketer with no digital presence you're out of the game. With round the clock updates and messages from social networks, texts, and emails that...

In your organization's marketing efforts, are you a hunter or a trapper? Most likely you are both. The bottom line is that the outcome is the same. Understanding the differences and how...