In a recent Forbes article titled "18 Habits Agency Leaders Love to See Among Team Members and Why," Bruce McMeekin, CEO of BKM Marketing, was featured for his insights on using time effectively.
The Forbes article brings together advice from top agency leaders, sharing the traits and habits that drive success in the fast-moving world of marketing. From adaptability and creativity to prioritization and collaboration, the common theme is that these habits foster growth, not just for the agency but for individual team members as well. You can read the full article here.
Among the insights shared, McMeekin's perspective on time management stands out as a critical factor in agency success. As he explains:
6. Using Time Effectively
The most valuable habit successful team members have in common is using time effectively. Those with the ability to focus their time to prioritize, anticipate, plan, and adapt to client needs truly thrive in an agency. These team members also use non-billable time productively and tend to have an enviable work-life balance.
In today’s competitive landscape, mastering time management is more than just a productivity hack—it’s a vital habit for any team member looking to thrive in the marketing world. Let’s take McMeekin’s advice to heart and work towards a more balanced, efficient, and effective agency environment.
Prioritizing Client Needs
In the marketing world, client needs can often shift on a dime. McMeekin’s emphasis on prioritization touches on a core truth: team members who excel are those who can balance immediate client needs with long-term planning. This balance ensures that they are not just reactive but also proactive, anticipating challenges before they arise and adapting their work style to meet both agency and client goals.
Using Non-Billable Time Wisely
Another standout point in McMeekin’s quote is the importance of using non-billable time effectively. For many, non-billable hours can feel like “lost” time. However, for truly successful team members, this is an opportunity to invest in personal growth, agency development, and skill-building. Whether it’s brainstorming for future projects, enhancing skills, or simply organizing their workflow, non-billable time is a crucial investment that pays off in greater efficiency and effectiveness.
Achieving Work-Life Balance
The final takeaway from McMeekin’s observation is the enviable work-life balance that comes with mastering time management. Agency work is often demanding, but those who can use their time strategically find ways to carve out time for personal priorities. They are able to give their best to clients without burning out because they manage their energy as carefully as they manage their tasks.
Building a Time-Conscious Culture
At BKM Marketing, we believe that time is the great equalizer in the agency world. It’s how we use it that determines success. By fostering a culture where time management is prioritized, team members are empowered to thrive, balance, and grow. As McMeekin rightly points out, those who make effective use of their time tend to experience both professional success and personal fulfillment.
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