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Bank Merger Communications: Printing and Mailing
As with any bank merger communication plan, hard copy printed and mailed communications are critical elements to the overall campaign. Not only are hard copy communications necessary for...
Direct Mail Marketing,
Bank Marketing
How to Lower Printing Costs, Part #5: It's all about Design
Working with great creative professionals is one of the most exciting parts of my job. The magic they impart is incredible. Hand them a creative brief and they come back with cool designs,...
Direct Mail Marketing,
Direct Marketing
How to Lower Printing Costs: Part #4, Digital Printing
As more and more commercial printers are increasing their digital options (it is rare to find a printer that does not have some kind of digital press) the price of digital printing...
Direct Marketing
How to Lower Printing Costs Part #3 – Microtargeting
Long gone are the days of macro marketing – when one message or offer was effective for an entire campaign. These days, with the all of the great database marketing tools and techniques we...
Direct Mail Marketing,
Direct Marketing
How to Lower Printing Costs: Part #2
How to Lower Printing Costs: Part #2 - “Gang Printing” - Combining Print Runs for Multiple Items
Direct Mail Marketing,
Direct Marketing
Direct Mail: How to Lower Printing Costs – A 5-Part Series
Next to postage, printing is often the next most costly element of a direct mail campaign. Lower your printing costs and your ROI will skyrocket, making your campaigns much more profitable...
Direct Mail Marketing,
Direct Marketing
Direct Mail: The Multi Touch vs. Single Touch Direct Mail Debate
One of the most frequently asked questions I get from clients about direct mail options is “Should we mail to the same audience multiple times or just once?”. The answer I tell everyone is...
Direct Mail Marketing
Direct Mail: Picture Permit Indicia. Picture Perfect or Underdeveloped?
This is part of an ongoing series of posts relating to the direct mail industry Some of you may have heard that the Post Office is now offering a custom direct mail indicia option that can...
Direct Mail Marketing
Direct Mail: When a Self-Mailer is No Longer a Self-Mailer
Many of our clients love self-mailers and request them often. They are a cost-effective, versatile and user-friendly direct mail option. Whether you are designing a new self-mailer or...
Direct Mail Marketing
