FEATURED ARTICLE:
The Power of QR Codes: Bridging the Gap
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[6] Tips to BOOST Your Direct Marketing Response Rates | #1 Understand Your Audience
Welcome to our new blog series, 6 tips to boost your direct marketing response rates. Campaign response and performance are two things that are top of mind for direct marketers. That’s the...
Direct Mail Marketing,
Direct Marketing,
Digital Marketing Agency
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Sustainability
A Look Back + A Look Ahead.
BKM MARKETING | 2021 In Review + A Look Ahead. This past year was a year for many to remember. Many entered 2021 with feelings of optimism as the COVID-19 vaccine became available. Not only...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Sustainability
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
COVID Left Banks Scrambling for Digital Solutions. Now, They Need to Evaluate Those Investments.
In the banking industry, there is little question that COVID-19 forced digital adoption at an unparalleled rate. Long lead times for preplanned digital transformations were suddenly...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Marketing For Financial Services
Four Critical Areas to Understand Before Your Bank’s Merger
While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Marketing For Financial Services
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Direct Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
If You’re A Marketer and Not Using Video You Should Ask Yourself Why.
Direct Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
Adding Sustainability to your Marketing Mix.
Global warming is real. And you don't need to be a scientist to know it's already here. Earth’s average global surface temperature has risen annually since the 1940s. Nineteen of the 20...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Direct Marketing, Financial Marketing, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing
It's time to tailor your omnichannel marketing strategy to fit the now
The Covid-19 pandemic has profoundly altered consumers’ needs. Specifically, customers who once settled for basic customer service now crave brands that make them feel valued, safe, and...
Direct Marketing,
Financial Marketing,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing
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Bank Marketing, Direct Marketing, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services
Consumers Use Bank Accounts Differently: How Bank Marketers Must Adapt
“Since March 2020, checking account sales in the U.S. are down 200%, according to Raddon. Credit usage has also been displaced by debit card usage, which increased by 8.6%, according to the...
Bank Marketing,
Direct Marketing,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services
Driving Sales with Multichannel, Multi-touch Marketing
Multichannel, multi-touch marketing continues to be a critical communication strategy. In 2020, this is not a new concept, but we still see brands struggling to implement this approach in...
Direct Mail Marketing,
Direct Marketing,
Multi-channel Marketing
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Bank Marketing, Direct Marketing, Fintech, Marketing For Banks, Financial Marketing, Bank Merger, Bank Communications, Marketing Strategies, Strategic Marketing, Digital Marketing Agency, Small Business Marketing, Marketing For Financial Services, International Banker
Find the perfect tech fit for your bank by asking vendors these 9 questions.
The rate of technology change facing Banks and Credit Unions today is unprecedented. At the same time, the challenges facing prioritization for selecting from these solutions is more...
Bank Marketing,
Direct Marketing,
Fintech,
Marketing For Banks,
Financial Marketing,
Bank Merger,
Bank Communications,
Marketing Strategies,
Strategic Marketing,
Digital Marketing Agency,
Small Business Marketing,
Marketing For Financial Services,
International Banker
