Bank Merger Marketing: Why aren’t acquired customers always considered NEW customers?
Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...
Bank Marketing
How can you reduce customer attrition in your upcoming bank merger?
The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the...
Bank Marketing
Bank Marketing: 7 Tips to Improve Small Business Lead Generation
If you are a bank marketing professional, you no doubt understand what a challenge it is to convince small business owners and CFO's that it's time to switch banks. Even developing enough...
Bank Marketing,
Direct Marketing
An MLK Day Tribute to Optimism
Martin Luther King, Jr. fought for the civil liberties of all Americans. His "I have a dream" speech ranks among the most prolific optimistic visions in American History. If you think...
Bank Marketing: Why are there still 7,083 banks in the U.S.?
This is the first in an occasional series about the evolution of bank marketing.
Bank Marketing
