White Papers & Best Practices
Best Practices for Bank Merger Marketing
Planning Effective Merger Marketing Strategies
Welcome to BKM Marketing's unique practice area that takes the stress out of merger communications.
Bank Merger Marketing Best Practices is a comprehensive guide that provides readers with a high-level process overview for managing the myriad of communications issues that arise when two banks merge systems, cultures, and products
In this Guide you will learn more about the importance of a detailed communication plan that includes defining roles and responsibilities, timelines and contingencies as well as the foundational marketing elements for an effective and successful customer communication program. It includes helpful tips for developing your communications strategy, guiding creative development, consolidating data and more.
The Best Practices Guide to Bank Merger Marketing will help your institution build a plan for a successful brand integration and systems conversion.
To access the Guide, simply complete the form.