Presentations & Best Practices
Best Practices for Bank Merger Communications
Planning Effective Merger Communications
The Best Practices Guide to Bank Merger Communications provides a high-level perspective for managing the myriad of communications issues that arise when two banks merge systems, cultures, and products.
In addition to providing essential tools, such as timelines for merger communications and tasks, the best practices for bank merger communications are broken down into five categories (simple to understand and apply!) that are essential for any conversion communication strategy:
- Objectives
- Strategy and Process Design
- Creative Development
- Data Management
- Production