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Product: Secure, global Internet access for mobile and home-based workforces. Media: Guided voice mail, High-impact direct mail, postcard, outbound telemarketing follow-up. List Strategy: Profile existing customer database to ascertain key decision maker characteristics. Custom list build of 12,000 key IT decision makers in five industries. Offer: Relevant Podcasts and HDTV Sweepstakes. Creative: Case-study-driven messaging in Interactive direct mail package. Results: Outstanding and proprietary. (Please call to discuss). Awards: 2007 NEDMA Gold Award for Best High Tech Campaign. |
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| iPass Sales Lead Generation |
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